Hospice is making headlines — but there’s a much bigger story to tell.
In this episode, hospice leaders Karen Rubel, Tim Meadows and Viki Jingle join Tom and Carole to discuss how organizations can respond to today’s hospice fraud-focused environment by leading with messaging on quality, transparency, and trust.
Communications expert Brad Luna then shares practical strategies for developing messages that resonate, engaging local media, and telling the stories that showcase the real impact of hospice care in communities across America.
Who is in this episode?
- Karen Rubel – Executive Director, Nathan Adelson Hospice & President, Chapters Health West
- Tim Meadows – CEO, Snowline Health & ElderCare
- Viki Jingle – CEO, Community Healthcare of Texas
- Brad Luna – Founding Partner, LUNA+EISENLA
Resources in this episode
Watch on YouTube
What You'll Hear
Conversation 1
🎙 01:08 — Beyond the Headlines: Telling the Real Hospice Story
When hospice dominates the news, it’s often because of stories about fraud and abuse. But those headlines don’t reflect the work happening every day in nonprofit hospice organizations across the country.
Tom and Carole are joined by Tim Meadows (California), Karen Rubel (Nevada), and Viki Jingle (Texas) for a candid conversation about leading through today’s challenging media environment. Together, they discuss how organizations can move beyond the headlines, communicate quality with confidence, and help patients, families, policymakers, and communities better understand the true impact of hospice care.
The conversation explores what quality hospice care looks like, why local storytelling matters, and how leaders can ensure the public conversation reflects the compassionate care being delivered every day.
🎙 31:33 — How to Tell Your Hospice Story with Brad Luna
Strong storytelling doesn’t happen by accident — and neither do strong relationships with the media.
Communications strategist Brad Luna, co-founder of LUNA+EISENLA, joins Tom and Carole to share practical advice for hospice leaders looking to elevate their organization’s voice. From building relationships with local reporters to identifying stories that resonate with the community, Brad explains how organizations can move beyond reacting to negative headlines and proactively shape the conversation around quality, trust, and impact.
A practical discussion on messaging, media engagement, and helping communities better understand the value of nonprofit hospice care.
